Running an own business for a lot of people is believed to be a dream. It is implied by the fact that having it guarantees them independence and chance to be the only people responsible for themselves. Therefore, the topic of business is more and more popular, which proves that the competition in this field has significantly developed. This implies that there is also significant demand for innovations, which is recommended to be perceived rather as an interesting factor, as the customers would be offered with better options and services. In order to establish a successful business we ought to control broad variety of miscellaneous aspects at the same time.